when you stare at the abyss, the abyss stares back at you


This is one of the best ads I have seen recently!

Really simple concept – take something that’s rumoured to be iconic away from people who are assumed to want it, then prove through their reactions that it’s really desired. The expressions on the faces are priceless; it’s like taking away sweets from a baby.

For the official record, I am a BK fan.


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