when you stare at the abyss, the abyss stares back at you


Liverpool – Your Shot prize

Why can’t we have marketing promotions like this taking place in Singapore??

It has all the WOM elements of context, stickiness and using just a ‘few’ (but what a lucky few!!) to create buzz.  Tell me which fan wouldn’t be thrilled to be part of such a memory. What an impact!

From Premierleague.com – “As part of The Premier League’s flagship community programme ‘Creating Chances’ you could be chairman for the day, or train with your team before a Barclays Premier League fixture. You could even follow your team out of the tunnel or meet the manager.”

*slow drawn out sigh of longing…*

UK Pool fans can find out more here.  I want an EPL Community here too…


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