In this day and age of so-called social media, it is encouraging to read an article that tells us to take a step back, reflect and think about the basics.

Forget about how fast you respond to a tweet or how creative you are at coming up with some inane line (this I am guilty of frequently) to a FB (that’s Facebook just in case) status update. Sometimes in order to cultivate a relationship, you need to do it the old-fashioned way and send an email or pick up the phone.

Read this from an article by Pete Blackshaw on Advertising Age titled “Our Un-Social Social Media” that I agree with:

“Remember, volume doesn’t always translate into intimacy. Speed doesn’t guarantee meaningful connections. Retweets don’t necessarily confer respect. Friending doesn’t always signal friendliness”

Think about the relationships that you are nurturing online and whether they could be so much better with a dash of well-intentioned polite-ness that took you some time to compose or the thoughts some measure of consideration.

Remember birthdays even though you send the well-wishes electronically; but mean what you say.

At the end, I really don’t think anyone is going to measure you by the amount of online content you created, but more what you did with the content that you are.